On Tuesday 21 June 2016, the PSA Group and Iran Khodro (Persian: یران خودرو ) signed the final joint venture agreement to produce latest-generation vehicles in Iran.
The agreement not only marks the beginning of a new chapter in the two partners' history but will also open up new possibilities for customers in Iran, who will be offered vehicles built to the highest comfort, safety and environmental standards in this long-standing Peugeot market.
Commenting on the agreement, Jean-Christophe Quémard, Executive Vice-President, Middle East & Africa, said: “Today marks a crucial milestone in our project with Iran Khodro. The two partners conducted discussions as announced during President Hassan Rouhani’s visit to Paris in January 2016. I am proud to be bringing the best in PSA Group technology to our Iranian customers.”
This 50/50 joint venture is expected to invest up to €400 million over the next five years in manufacturing and R&D capacity. This investment will contribute to the development of a competitive manufacturing base for producing, launching and marketing Peugeot 208, 2008 and 301 models, fitted with latest-generation engines.
- The agreement provides for:
The creation of a joint venture on an industrial site in Tehran to produce new latest-generation
Peugeot vehicles, on a platform that will also be used by Iran Khodro to develop its own vehicles.
- The capacity to export joint-venture products across the region.
- The restoration of contractual relations for the production of Peugeot-branded vehicles currently sold in Iran.
The first vehicles will roll off the production line at the Tehran plant in the second half of 2017.
The Iranian market reached a peak of 1.6 million vehicles in 2011. It should quickly regain this level
and reach 2 million vehicles a year by 2022. Current estimates put the number of Peugeot cars on the road in Iran at more than 4 million.
Iran is a key component of PSA development strategy in the Middle East & Africa region, which is PSA Peugeot Citroën’s third-fastest growing international market. The Group sold 180,200 vehicles in the region in 2015, up 6.4%.In turn, Iran Khodro plan to capitalize on the technology transfer.
Commenting on this new agreement, Carlos Tavares, Chairman of PSA Peugeot Citroën’s Managing Board, said:“This strategic agreement turns the page on the period of international sanctions and enables PSA and Iran Khodro to start a new chapter in their 30-year history of cooperation. Our shared ambition is to offer our loyal customers high-tech products to deliver mobility that meets the highest comfort, safety and environmental standards.”
Dr: Hashem Yekehzare, President and CEO of IKCO states:“The strategic partnership with PSA will serve as a unique platform, for both parties to capitalize on each other’s competitive advantages; especially given the scale, technology and long term outlook that the parties are able to bring to their cooperation. A particular benefit of this partnership is to bring cost effective and the best automotive technology to the customers.”